One hundred and twenty Tunisian enterprises participated in E-commerce and Digital Marketing - an event held as part of the Promotion of Export Activities to New Markets in Sub-Saharan Africa (PEMA II) project. The event was geared towards promoting exportation and boosting digital marketing through website upgrade. The project fits within the Digital Transformation Programme which is commissioned by the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by the German Agency for International Cooperation - GIZ Tunisia, in partnership with the Ministry of Trade and Export Development and the Export Promotion Centre (French: CEPEX). Training sessions targeting these enterprises and focused on such themes as digital transformation, e-trade, digital communication and marketing, Digital communications planning, crisis communication and content creation have been running since 2022, CEPEX said. PEMA II project offered support, in the second phase of E-commerce and Digital Marketing 2023, to participating businesses in the development and redesign of their websites. This was in collaboration with the Digital Transformation Programme. A total of ten wesbites with different content (agriculture, textile, handicrafts, etc ...) were built and launched to ease the access of enterprises to international markets, notably in sub-Saharan Africa. Tailored support by junior consultants for participating enterprises was also made available under PEMA II, along with this training. Recipient businesses will access support in community management as well as training in social media advertising space management. Over the last years, sub-Saharan Africa has become the target market for Tunisian exports, considering the significant growth rate. PEMA II intends to support in 2023 four consortia created in the first phase of the project (Tunisia Building Partner, Taste Tunisia, Tunisia Health Alliance and Get'IT) to help them implement their action plans and export their products and services to sub-Saharan Africa. The project seeks, in partnership with the Trade and Export Development Ministry, to improve information channels and foster public-private dialogue to involve Tunisian small and medium-sized enterprises in talks and in the implementation of the African Continental Free Trade Area AfCFTA) and the Common Market for Eastern and Southern Africa (COMESA).

Source: Agence Tunis Afrique Presse